The Bothnian Coastal Route is an innovative travel route that offers a wide range of nature experiences, exciting activities, rich cultural experiences, culinary delights, historical insights and vibrant cities. In the region, travellers will discover a natural and a cultural UNESCO World Heritage Site, as well as two European Capitals of Culture.
From the Kvarken, “throat of the sea” in the southmost point all the way up to the Finnish-Swedish border in southern Lapland, the coast along the Bothnian Bay offers experiences in all seasons – in two distinct, yet similar countries.
You are warmly invited to learn more about the destinations, get to know some of the key suppliers and meet them digitally during the upcoming "Bothnian Coastal Route Marketplace" event series in October and November 2024.
Wednesday, 16 October 2024, 10-12 h, CET
Event 1: Bothnian Coastal Route Marketplace - Webinar
The destinations introduce themselves.
Wednesday, 6 November 2024, 10-12 h, CET
Event 2: Bothnian Coastal Route Marketplace - Virtual fam trip
Insights into the products along the Bothnian coastal route incl. Q&A
Wednesday, 27 November 2024, 9-16 h, CET
Part 3: Bothnian Coastal Route Marketplace - Online Sales Workshop
1:1 meetings between tour operators and local suppliers
The Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal area around the Bothnian Bay and over the Kvarken strait, as an attractive travel route for both international tourists and locals.
On the Swedish and Finnish side, the project includes the following destinations:
Become a member of the NordicCommunity and sign up to join the Bothnian Coastal Route Marketplce events. Membership is free of charge.